Articles

Background

My Approach

Research

Conducted contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

25% increase in daily active users. Since shipping, we've measured 18-point NPS lift.

Articles

Shipping quality design requires collaboration and iteration. I've learned why . The implications matter for teams and organizations.

The Thing

Whether you're designing a new feature, this approach matters.